Indie Game Brand Preferences: Real Name, or Company Name?

[Cruise Elroy]

This is something I've briefly discussed with another MFGGer or two and I thought it could make an interesting topic. If you were to create a brand name to sell/distribute your indie games under, would you prefer to have your real name attached to it (such as how Edmund McMillen distributes most of his games), or would you rather create an entirely new company name (such as how Edmund and Tommy Refenes went under the name "Team Meat" for Super Meat Boy)? If you've already had a few indie games under your belt using one or the other, tell us why!